A while ago I put together my first list of free online digital marketing and communication courses. Make sure you check it out! Now I’m back with three more ways to upskill and gain qualifications without spending a penny – all from the comfort of your own laptop.
Three steps to guarantee distinction in your communications masters degree: Pick good topics
For some people, completing a masters degree in corporate communications, public relations or marketing is its own reward. You get the letters after your name and future employers are never going to ask what marks you got – so why bother aiming to get more than a pass?
3 things award-winning young communicators do
There’s no greater award in public relations than the Chartered Institute of Public Relations (CIPR) PRide awards – the largest regional PR awards in the UK. I’ve taken a look at the past winners of CIPR’s prestigious Outstanding Young Communicator award to see what it takes to be named one of PR’s rising stars.
Free digital communications and marketing courses online
The world is changing at an unprecedented rate, and it’s up to us to communicate, manage and leverage those changes. But how to keep ahead of the learning curve when it comes to best practice and new technologies? Luckily there are a wealth of free resources online for the busy practitioner on the go!
How to deal with blurred boundaries between internal and external communications
It is no longer the case (if it ever was) that messages communicated with staff will stay inside the organisation.
Take control of your social media with an audit
A social media audit is a way to figure out what you’re doing on social media and how well your efforts are working. You check in with your social media profiles to ensure that they’re up to date and giving a positive impression of your organisation, stopping anything that isn’t working for you and building on anything that is.
Know your stakeholders and know how to handle them
Organisations rely on government and public opinion, and they need to be seen as ‘legitimate’ by stakeholders if they hope to survive. But how do you make sure you are communicating with these different groups in the right way?
Click here: How to improve your calls to action
Your website (hopefully) serves a purpose for your organisation. It’ not just there to look pretty – when people visit your site there are certain tasks you want them to complete. Whether it’s buying a product or signing up for a newsletter, how do you force encourage people to do what you want them to?
Structurally sound? How the structure of your organisation can help communications
All corporate communications disciplines have the same overarching goal: to protect the reputation of the organisation. Organisational structure help to keep these disciplines aligned with each other, so consistent messages are being conveyed to all stakeholders and the organisation’s good name remains untarnished. Here are some tips on how to make it happen.
What is corporate communications?
Not quite public relations and not quite marketing, corporate communications is the often overlooked and misunderstood corporate function. But rather than being the ugly duckling of the business world, corporate communications is proving vital for organisations’ wellbeing. But what is this mysterious activity, and why should organisations care?
Communication Story 