A while ago I put together my first list of free online digital marketing and communication courses. Make sure you check it out! Now I’m back with three more ways to upskill and gain qualifications without spending a penny – all from the comfort of your own laptop.
For some people, completing a masters degree in corporate communications, public relations or marketing is its own reward. You get the letters after your name and future employers are never going to ask what marks you got – so why bother aiming to get more than a pass?
There’s no greater award in public relations than the Chartered Institute of Public Relations (CIPR) PRide awards – the largest regional PR awards in the UK. I’ve taken a look at the past winners of CIPR’s prestigious Outstanding Young Communicator award to see what it takes to be named one of PR’s rising stars.
The world is changing at an unprecedented rate, and it’s up to us to communicate, manage and leverage those changes. But how to keep ahead of the learning curve when it comes to best practice and new technologies? Luckily there are a wealth of free resources online for the busy practitioner on the go!
It is no longer the case (if it ever was) that messages communicated with staff will stay inside the organisation.
A social media audit is a way to figure out what you’re doing on social media and how well your efforts are working. You check in with your social media profiles to ensure that they’re up to date and giving a positive impression of your organisation, stopping anything that isn’t working for you and building on anything that is.
Organisations rely on government and public opinion, and they need to be seen as ‘legitimate’ by stakeholders if they hope to survive. But how do you make sure you are communicating with these different groups in the right way?