There’s no greater award in public relations than the Chartered Institute of Public Relations (CIPR) PRide awards – the largest regional PR awards in the UK. I’ve taken a look at the past winners of CIPR’s prestigious Outstanding Young Communicator award to see what it takes to be named one of PR’s rising stars.
1. Qualifications and training
There’s no doubt about it – CIPR’s young communicators are a highly qualified lot. Several past winners have used their academic and professional qualifications as evidence of continual learning and development in their careers.
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Once you’ve taken a course you can share what you’ve learned with the rest of your team – something past award winners have done by setting up internal training programmes in their workplaces.
2. Giving something back
Although the CIPR outstanding young communicators are all under thirty, they’re already thinking about the new generation of PR up and comers.
Award winners have given talks at universities to inspire students to pursue careers in PR, spoken at conferences, and taken it upon themselves to mentor more junior members of staff at their workplaces. In some cases these colleagues got promotions as a result of the advice and guidance they received – perhaps they’ll be CIPR award winners of the future!
3. Getting results
It almost goes without saying, but every single CIPR award winner has been involved in impressive communication campaigns.
The key is that they all set clear objectives and spent a lot of effort to measure how well their campaigns met these objectives.
It also pays to really understand the target audience. Past winners have conducted focus groups and interviews to really understand the needs of the people they’re communicating with, and have designed their campaigns around these insights.
Full list of activities
Here’s a summary of everything that past winners mentioned in their case studies. If you can do a few of these then you’ll be in with a shot!
- Running an internal training programme or personal development scheme
- Blogging about communications – for your own blog or as a guest blogger
- Developing social media accounts
- Mentoring junior members of staff
- Contributing to communications policy
- Qualifications and training in:
- Project management
- Image and video editing
- Google Analytics
- Organising team social events
- Communications positions on steering groups
- Public speaking:
- Giving talks to graduates about PR
- Speaking at academic conferences
- Running events
- Managing budgets
- Recruiting new staff
- Contributing to award-winning campaigns
- Academic awards
- Attending conferences
- CIPR committee
- Promotion to more senior positions
Is there anything else you think an outstanding young communicator should do? Let me know!