Your website (hopefully) serves a purpose for your organisation. It’ not just there to look pretty – when people visit your site there are certain tasks you want them to complete. Whether it’s buying a product or signing up for a newsletter, how do you force encourage people to do what you want them to?
All corporate communications disciplines have the same overarching goal: to protect the reputation of the organisation. Organisational structure help to keep these disciplines aligned with each other, so consistent messages are being conveyed to all stakeholders and the organisation’s good name remains untarnished. Here are some tips on how to make it happen.
Not quite public relations and not quite marketing, corporate communications is the often overlooked and misunderstood corporate function. But rather than being the ugly duckling of the business world, corporate communications is proving vital for organisations’ wellbeing. But what is this mysterious activity, and why should organisations care?